In Successful Web Design I bring new and detailed information on the effective development of a successful website. Although there are many articles on the internet and a significant number of books on the subject, only concepts are explained. Without deepening them enough and without touching their essence. Digital marketing is a constantly evolving industry, and a very large part of it is no longer relevant.

I also talked in my other book about some of the essential techniques and approaches. Here you will find them developed in more detail. I recommend The Online Business Guide to people who want to go beyond developing a website in areas such as Digital Branding and Marketing, Mobile Development and Business Philosophy.

Successful Web Design is aimed at web designers, developers and especially amateurs. You will find out what a website should look like and behave and what factors dictate its success. From the location of the logo, the content architecture, easy and intuitive navigation to SEO optimization and creating valuable content.

As an example and case study, we offered different web pages of different companies, part of the SenDesign portfolio. Listing both correct implementations and common mistakes.

Given the fact that even screenshots are considered intellectual property, we entered images only where we had the written consent of the owner. Impossible to obtain in the case of negative examples. Where I couldn’t add a screenshot, I chose examples that will be valid in the long run and added the address where they can be viewed. In each edition of the book I will update the examples.

The approach to my writings is pragmatic. I don’t write long stories, nor do I embellish useless text. The ideas are written succinctly and as schematically as possible. I use lists a lot to help you retain information or find it easily later.

We also discuss the beginning of your career and what steps you need to follow to launch yourself as a web designer.

Even after you finish reading the book, the discussion continues on the SenDesign Community Facebook group. I’m waiting for you!